If you’ve been scrolling through social media lately, you’ve likely come across the whimsical phrase: “Department of Choreography and Merriment.” It sounds like something straight out of a feel-good movie or a quirky government parody—but what is it really? Why is everyone talking about it? And most importantly, how can you join in the fun?
In this blog post, we’ll explore what the Department of Choreography and Merriment is all about, why it’s trending, how it’s being used creatively online and in merchandise, and how you can ride the wave (or should we say, dance the wave?) of this joyful trend.
What is the Department of Choreography and Merriment?
The phrase “Department of Choreography and Merriment” is a playful and fictional concept that imagines an official organization dedicated entirely to spreading joy through dance, fun, and good vibes. It’s like the polar opposite of boring bureaucracy—a place where silliness, sparkle, and synchronized dance moves are government policy.
Originating as a meme and fun idea across TikTok, Instagram, and Etsy, the phrase taps into the collective need for humor, celebration, and connection—especially in times of stress and global uncertainty.
In short: it’s not real, but it totally should be.
Why Is It Trending
There are a few key reasons why the Department of Choreography and Merriment is capturing hearts:
1. Escapism with a Smile
People love fantasy and humor—especially when it’s relatable. The idea of escaping the seriousness of daily life and imagining yourself as an employee in a department where dance breaks are mandatory and glitter is standard issue? It’s irresistible.
2. Pop Culture Fuel
This trend has been boosted by skits, reels, and shorts on platforms like TikTok and YouTube. Creators are dressing up, dancing, or “reporting for duty” in the name of merriment, often complete with badges, uniforms, and hilariously fake titles like “Chief Happiness Officer” or “Deputy of Disco.”
3. Merchandise Magic
Shops on Etsy, Amazon, and Redbubble have caught on. You can now find everything from mugs and T-shirts to stickers and wall art branded with the Department of Choreography and Merriment seal. It’s become the ultimate gift for people who love dancing, laughter, or just need a bit of brightness in their day.
How Brands and Creators Are Using It
This trend is a goldmine for content creators, small businesses, and marketers who want to stand out in a sea of sameness. Here’s how people are getting creative with the Department of Choreography and Merriment:
✔ Social Media Reels
Creators post videos where they “clock in” for their duties—whether that’s spontaneous dancing in the kitchen, cheering up coworkers, or throwing confetti around the living room.
✔ Print-on-Demand Apparel
Shirts that say “Official Member of the Department of Choreography and Merriment” or “Dancing is My Civic Duty” are flying off digital shelves. This fun niche taps into people’s desire to wear their joy on their sleeve—literally.
✔ Party Themes
Event planners and DIY enthusiasts are embracing the theme for birthdays, bachelorette parties, and even office gatherings. It’s all about movement, music, and massive smiles.
How You Can Join the Department (No Interview Required!)
The beauty of this trend is that anyone can be a part of it. Here are a few easy ways to get involved:
🎵 1. Post Your Own Dance Reels
Pick your favorite feel-good song, dress up in sparkles or whatever makes you smile, and declare yourself an official member. Use hashtags like #ChoreographyAndMerriment and #DanceDuty to reach more like-minded merrymakers.
👕 2. Rock the Merch
T-shirts, mugs, phone cases—you name it. Not only are they a great conversation starter, but they also make unique gifts for birthdays, teachers, coworkers, or anyone who could use a laugh.
🎉 3. Host a Merriment Party
Gather your friends, pick a silly theme, and create your own “Department” event. Bonus points for choreographed dances, laughter, and ridiculous job titles.
✨ 4. Create Content
Are you a graphic designer, writer, or video editor? Jump on this trend while it’s hot and make your own spin. Whether it’s fake department ID cards, posters, or short skits, the possibilities are endless—and viral-worthy.
Final Thoughts: Let the Merriment Begin!
The Department of Choreography and Merriment is more than just a viral phrase—it’s a movement. A joyful, musical, laughter-filled rebellion against the dullness of daily life. Whether you’re a creator, a brand, or just someone who loves to dance in the kitchen, there’s a place for you here.
So next time someone asks what you do, feel free to say with pride:
“I’m with the Department of Choreography and Merriment.”
